Introduction

Eternal Youth Aesthetics and Eternal Youth Women’s Health & Wellness ("Eternal Youth", "we", "our") provide aesthetic medicine, women’s health, menopause management, weight management, and related healthcare services through in-person and virtual care platforms.

We are committed to protecting your privacy and maintaining the confidentiality and security of your personal information. Eternal Youth complies with the Personal Information Protection and Electronic Documents Act (PIPEDA), the Health Information Act (HIA) of Alberta, and other applicable privacy legislation.

This Privacy Policy describes how we collect, use, disclose, and protect your personal and health information when you engage with our services. Personal information includes both personally identifiable information (PII) and personal health information (PHI) (collectively referred to as "Information").

Definitions

• Authorized Providers: Nurse Practitioners and other regulated healthcare professionals licensed in Alberta to provide care.

• Healthcare Services: Medical aesthetics, women’s health consultations, virtual care, preventive health, and related clinical services provided by Eternal Youth.

• Information: Includes personal identifiers (such as name, date of birth, and contact details) and personal health information (such as health history, treatment records, and diagnostic information).

• Applicable Law: Refers to Canadian federal and provincial privacy laws, including Alberta’s HIA, that govern how Information is collected, used, and disclosed.

Collection and Use of Information

We collect Information directly from you when you book appointments, complete intake forms, upload documentation, or interact with our providers virtually or in person. This includes:

• Name, date of birth, contact details, and emergency contact information.

• Health history, medical records, diagnostic results, and treatment notes.

• Insurance or payment information, where applicable.

Purposes for use include:

• Providing you with safe, high-quality healthcare and aesthetic services.

• Managing your patient record and care plan.

• Communicating with you about appointments, results, or treatment plans.

• Processing billing, insurance, and payment information.

• Supporting clinic operations, quality assurance, and compliance with Applicable Law.

  SMS Communications and Consent

  If you opt in to receive SMS communications from Eternal Youth, we may use your phone number to send you messages related to your care and clinic updates. This may include appointment reminders, health service notifications, and occasional promotional offers.

  • SMS consent is not shared with third parties or affiliates.

  • You may withdraw consent at any time by replying STOP to any message.

  • For help, reply HELP or contact us at hello@virtualnp.ca

  • Standard message and data rates may apply.

  SMS Terms of Service

  By opting into SMS from Eternal Youth Aesthetics or Eternal Youth Women’s Health & Wellness through a web form, intake form, or other medium, you agree to receive SMS messages from us.

  Types of messages you may receive include:

  • Appointment confirmations and reminders

  • Order or prescription notifications

  • Account or portal notifications

  • Clinic updates and health service promotions

  Important details:

  • Messaging frequency may vary depending on your appointments or subscription preferences.

  • Message and data rates may apply.

  • To opt out at any time, reply STOP.

  • For assistance, reply HELP or visit our website: www.eternalyouthaesthetics.ca.

Consent

By booking and receiving services with Eternal Youth, you consent to the collection, use, and disclosure of your Information as described in this Policy. Consent may be expressed (verbally, electronically, or in writing) or implied (through actions such as providing Information voluntarily).

You may withdraw your consent at any time by contacting us. However, withdrawal may limit our ability to provide services where Information is essential to care delivery.

Disclosure of Information

We may disclose your Information under the following circumstances:

• To healthcare providers within Eternal Youth involved in your care.

• To third parties with your consent, such as primary care practitioners, insurers or pharmacies.

• As required by law, for compliance, fraud prevention, or reporting obligations.

• To emergency contacts, if your provider believes there is an urgent health risk.

We do not sell your Information to third parties.

Safeguarding Information

• Information is stored electronically in secure Canadian-based systems that meet or exceed industry privacy and security standards.

• All communications and transmissions are encrypted.

• Access to Information is limited to authorized personnel who require it for patient care or clinic operations.

• Staff and contractors receive privacy and security training.

Despite safeguards, risks inherent in electronic communication (such as unauthorized access or data loss) cannot be eliminated entirely.

Retention and Deletion

We retain your Information only as long as necessary to provide care, comply with Applicable Law, and maintain medical records. When no longer required, Information is securely deleted or anonymized.

Access and Correction

You have the right to access and request correction of your personal and health information. Requests should be made in writing to our Privacy Officer. We will provide access within 30 days unless prevented by law or specific exemptions (e.g., information that would disclose another person’s data).

Cookies and Website Use

Our website and digital platforms may use cookies and analytics tools to improve user experience. You may disable cookies in your browser; however, some functionality may be limited.

Amendments

This Privacy Policy may be updated to reflect changes in services, technology, or Applicable Law. The updated date will be posted, and continued use of our services indicates acceptance of the revised Policy.

Contact Us

If you have questions or concerns regarding privacy at Eternal Youth, please contact our Privacy Officer:

Eternal Youth Women’s Health & Wellness / Eternal Youth Aesthetics
Email: hello@virtualnp.ca
Location: Airdrie, Alberta